RingByName was founded on the principle that business phone systems that improve sales should be standard; that small business phone service should assist in customer relationships building; and that phone system features must add to the legitimacy and function of the business.

But aren’t all mid-sized business phone service providers doing that already? Not. At. All.

The problem is inherent in why they are in the telecommunications business in the first place. Which got us thinking about how we could change the way business phone services operate by changing the way we operate.

So, we pulled out our white board and drew the golden circle of business; the “Why, How & What” circle that many entrepreneurs are familiar with; and we decided to reevaluate the telecommunications industry.

The How & What of Business Phone Providers

We cannot speculate on a “why” other telecommunication companies get into the business, so we’ll stick to what we know. Most, if not all mid-sized business phone service providers focus on price cutting to beat competition. That’s “what” they are selling: cheap phone services with standard features.

So, “how” can a telecommunications company make business phone systems? Begin by using cheaper materials to build the office phones, invest less into innovation and research, and create a business plan around hidden fees and unexpected charges.

So how would we ensure that RingByName separates itself from all other mid-sized business phone service providers?

The Why, How, and What of RingByName

Why – RingByName joined the telecommunications business because we saw a major flaw in the industry. Why aren’t phone service companies at the forefront of communication innovations? Why aren’t innovative business phone features that increase sales being developed every year? If no one else will revolutionize business phone systems, then we will!

How – By focusing on innovation and creating office phones that improve sales, RingByName would set itself apart from the competition. What if we incorporate CRM software into office phones and create caller intelligence to summarize the person on the other end of the line?

What – VoIP software, traditional PBX lines and lots of research. We created something special.

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Google Docs

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Hubspot is an inbound marketing and sales
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customer service. With RingByName and
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SMS or Short Message Service is another
word for text messaging and it's become
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∙ Sync phone & web activitiy
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