Do I need a landline for business? Did you really just ask that? You must be a millennial, right? Ambitious Gen Zer, possibly? Maybe a cutting-edge Gen Xer with ambitions of a new age work space? Stop it. Cut it out. Our fellow millennials and business owners, here our call! Don’t throw every traditional business tool to save money, be hip, be more efficient, or some version of either three.
Yes, a landline for business is still necessary for small to mid-sized businesses. Even if you are a locksmith, or traveling magician, you need a landline for the following reasons.
1 – Legitimacy
A landline adds legitimacy by proxy. Why? Because the existence of a landline implies the existence of an office. Simple math here buster. 1 landline = 1 office = legitimate business. If you opt for a cloud-based VoIP business line, you can also choose a local area code or even a 1-800 number if you really want to add that some high class legitimacy.
Now, all that being said, we know there are instances of illegitimate businesses with offices and office lines. We aren’t going to go over exception to the rule. We are generalizing.
2 – Professionalism
It’s downright ridiculous to call a business and the person just simply answers “hello?” And worse, you can hear them outside, likely running an errand or at another job site. What is this? I don’t want to do long term business with someone whose primary contact number ends with them picking up the phone at the grocery store.
We want a professional greeting, and the best way to ensure there is a sense of professionalism during all your sales calls, from start to finish, is to use a business landline that is answered with the intent to speak to clients, prospects, and partners.
Come on people, we all deserve better. Say no to personal cell phones acting as primary business lines.
3 – Employees, Ya Know
A landline for business is a landline for employees. What? Do you expect them to use your cellphone, or their own? Just not going to happen, and it’s crazy to even ask. This point is just good old-fashioned common sense. Do your customers and your employees a favor and invest in a business landline.
4 – Work / Life Balance
Hey business owners, news flash: you don’t have to and should not be working this much. Taking phone calls after hours is silly and ultimately inefficient. The truth is, you should be focused on customer service when at work, and at the least taking care of admin work after hours. You have to have some time to actually live your life too. Finding that balance starts with disconnection. You’ll be surprised how efficient you will become when you focus on work during work hours. So, stop using a personal phone for business.
The solution is simple, stick to the traditional path and get a landline for business. Sometimes the old ways are the best ways. Don’t sacrifice functional for the allure of new.