RingByName Seeks to Help Dealers Dial up Profits through Scalable Phone Systems
Todd Hirshorn can feel your pain. The president and chief revenue officer of Miami-based RingByName may not be a household name in the office technology dealership realm. However, he’s aware of the challenges dealers face in finding that net-new revenue generator to bolster coffers in the face of declining MFP sales.
More importantly, Hirshorn believes he has the right product to help spark that new revenue growth. It’s easy to learn, easy to sell, and Hirshorn has a template that can take dealers from zero to multiple sales in a matter of days. And before you roll your eyes at the thought of a get-rich quick scheme, take heart—it doesn’t come with a set of Ginsu steak knives. But it does offer a simplified solution to the age-old business communications tool, the telephone, married with the latest technology and features that integrate with the most-popular CRM solutions on the market.
Attendees at ITEX in Las Vegas earlier this spring were treated to RingByName’s introduction to the industry, of sorts. While office dealers are among the 4,000 reseller customers under the RingByName umbrella, ITEX was the first concerted marketing effort in a campaign that hopes to accrue 100 channel partners by year’s end.
Keep it Simple
Knowing the industry’s propensity for simplified sales pitches, Hirshorn has devised a single document that takes reps from site survey to deployment. Reps can absorb the pitch, training, quotes, competitive landscape and site surveys within a matter of a few hours. The learning curve is practically flat, and the dealers who signed on following ITEX were able to notch sales virtually immediately.
“What separates us from other VoIP offerings is our ease of deployment,” Hirshorn observed. “From the time dealers decide to join us to the time they’re out there selling our system is literally days. The couple of resellers who came on board immediately after ITEX had brought on three customers within three days. We can get them to be comfortable with the talk track, learn the language and be able to quote within hours.
“Once they’re up and running, we show them where the low-hanging fruit exists. We’ve been doing this for 15 years, and we can take what some people may view as a complicated deployment and walk them through it with a single, simplified document.”