Sales men and women of the world, we are gathered here today to put to rest one of the most hated chores of sales. A chore so hated that most of us would probably consider a root canal a welcomed distraction. A sale activity that was the leading cause of email induced distraction.
We are of course, talking about the magnificent blind cold call.
Many of us here are very familiar with the cold call. When we were just rookies we dreaded the cold call, we all turned into Eminem in that 8 Mile song: knees weak, arms heavy, mom’s spaghetti. What a delightful time.
Then we got kinda good at it. We started making sales and learned to laugh off the customers who hung up on us mid-sentence, or the customers who were so confused as to why we called that we started to doubt our own sanity.
We started to sell thanks to you, blind cold call. Even though all we were given was a name and phone number, we started to get good at running blindly into the trenches every time we dialed.
Remember calling an Alex or Casey and accidentally using the incorrect gender to refer to them? Those were great times. We had no idea who was on the other end of the phone.
Remember the clients who would string you along because they don’t want to hurt your feelings by saying no. Ah blind cold calling, we are going to miss you so much!
But it wasn’t all bad was it?
Remember when that 1 out of 100 calls would lead to a meeting. What a rush! And those meeting would lead to meeting customers who you knew you could actually help. And we did! We made an impact thanks to that bling cold call.
That made it all worth it.
But I think from now on, I’ll choose to make intelligent cold calls with all the information I can possible have on the client first. Thanks, blind cold calling and good riddance.
