Be honest, when you woke up this morning did you think you were going to be reading an article about hold music? Did you ever, in your life, think that you would be learning the inner workings of the most hated, detested, insufferable sounds in human existence? Yet, here we are…
Before we continue, take a look at RingByName’s customized greeting and music on hold as standard of getting it right.
The truth is that bad hold music is a symptom of a larger problem that has more to do with business phone services and business phone etiquette. This is an article that aims to treat the cause, that is, terrible business phone services. Take the blue pill and follow RingByName down this rabbit hole.
RingByName Business Pro Tip – You Can Tell a Lot About a Company by What Kind of Hold Music They Use and How Long the Wait Time is.
If they’re investing in your experience, they understand a customer’s importance.
Bad Hold Music by Design
We are assuming that if you are reading this, you are trying to avoid putting potential clients on hold for long periods. That’s just plain old fashioned, good business phone etiquette. But there are examples of companies that design long wait times on purpose, particularly if they want to avoid cancelling services for their customers.
We aren’t even going to talk about these terrible businesses. Moving on…
Why is Hold Music So Terrible?
– Hold music usually sounds less than ideal because the audio frequencies available through phone calls is not high quality enough, for the most part.
– Companies that only care about short term profits are not going to invest in customer experience. You don’t like the hold music, we don’t care, give us money. Businesses who do care will invest in keeping their existing and future clients happy.
This is the real key! If you invested back into customer experience, then wait times would diminish. These days, clients will pay more for better experiences.
Which Companies Have the Worst Call Hold Times?
According to a 2016 hold time study by Fonolo, the worst hold times are:
- Bank of America
What we find interesting is that there are 2, that’s two, count ‘em again, 2 communications companies who do or have dealt in business phone services, in the top 5 worst customer hold times. How can you offer business phone services if you don’t even understand business phone etiquette?
Call RingByName right now: 855-345-7464. Ask about our service. Put us to the test and trust a company who cares about our customers the way every business should.